Webinars are incredibly versatile tools that can be used in a variety of ways to help a business market, the company and its services. Because webinars allow the host to share their computer screen with the audience, many formats can be used to attract your target consumer and leave a lasting impression. Here are three webinar formats you can use to build brand awareness for your organization.
The traditional use of webinar tools, like Together Talk Web from the Conference Group, is to create a virtual classroom for teaching and coaching. Webinars make it easy for subject matter experts to develop a series of classes that may interest an audience. Business leaders can reach their target demographic by hosting a webinar that will provide new information and insights within a niche-specific topic. When you use Together Talk Web, you can present your class materials by sharing a presentation on your computer.
Live demonstrations have been a staple of marketing for generations, and they have grown in importance in the digital age. When there are so many products to choose from, a live demonstration or training webinar can show your target audience how to get the most from your product or service. You could always do the presentation or training on a pre-recorded video, but webinars have the advantage of letting you take questions from the audience. You can also use Together Talk Web to stream your presentation to YouTube. Not only can people watch your demonstration live, but the video will also be saved on YouTube for anyone to watch later.
Another way to show the value of your brand to customers is to host a case study webinar. In this format, you give a detailed example of how your organization helped a client accomplish a goal. It’s like a testimonial, but with a more in-depth account of what happened. People like case studies because they are easier to understand than a list of product features. The story is more memorable and showcases the value of your brand in action. When creating a title for your case study webinar, be sure to use terms that your audience may be using to search for a service provider. For example, “How to save money on…” is an excellent title for a case study, because, in every industry and field, people are searching online for ways to save money. During the webinar, you can interview the subject of the case study or have them tell their story in their own words. By the end of the webinar, everyone will have a greater awareness of your brand and what it can do for clients.
If you want to try out some of these webinar formats for yourself, sign up for a 30-day free trial of Together Talk Web from the Conference Group. You can host high-quality webinars that leave an impact with your audience any time you like. Talk to one of our Meeting Specialist to learn more about the ways webinars and other remote meeting services can help your business.